Ebisnis Manajemen
Vol. 1 No. 3 (2023): September : EBISMAN : eBisnis Manajemen

Pengaruh Biaya Promosi Dan Biaya Produksi Terhadap Volume Penjualan Al-Galla Industries Periode Januari 2019- Desember 2021

Adi Maulana (Universitas Perjuangan)
Ari Arisman (Universitas Perjuangan)
Depy Muhamad Pauzy (Universitas Perjuangan)

Article Info

Publish Date
20 Sep 2023

Abstract

This study aims to determine the effect simultaneously and partially the effect of promotional costs and production costs on AL-Galla Industries Sales Volume for the period January 2019- Desember 2021 Tasikmalaya. The research method used in this research is quantitative analysis method with a case study approach. Data collected in the form of secondary and primary data. The data analysis in this study used Multiple Regression Analysis using SPSS version 25 software. The results showed that Promotion Costs and Production Costs had a simultaneous influence on AL-Galla Industries Sales Volume. Promotion costs have a partial effect on AL-Galla Industries. Production costs partially AL-Galla Industries Sales Volume

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Ebisnis Manajemen
Website

Abbrev

EBISMAN

Publisher

Universitas Nusa Nipa

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, ...