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All Journal Jurnal Hexagro Jurnal Ekonomi Manajemen CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Kewirausahaan dan Manajemen Bisnis: Cuan Ebisnis Manajemen Inaba of Community Services Journal (Inacos-J)
Ari Arisman
Universitas Perjuangan
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

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STIMULI BRAND PREFERENCE MELALUI SELF-BRAND CONGRUITY DAN BRAND FAMILIARITY BERDASARKAN BRAND ASSOCIATION Ari Arisman; Depy Muhammad Pauzy
Jurnal Ekonomi Manajemen Vol 7, No 1 (2021): Mei 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v7i1.2608

Abstract

ABSTRACTThe purpose of this study was to determine the influence of brand association on brand preference through self-brand congruity and brand familiarity for millennial generation in the culinary industry, especially coffee shops. The research method used is a survey with data collection techniques through distributing questionnaires to 200 respondents who are the millennial generation as consumers of coffee shops in Tasikmalaya City using purposive sampling techniques. The analytical tool used in this study is the Structural Equation Model (SEM) where brand association becomes an exogenous variable and self-brand congruity, brand familiarity, and brand preference become an endogenous variable. The results of this research indicate that the brand preferences of consumers can only be formed because of the compatibility between the brand personality and the consumer. The suitability is obtained by evaluating the product brand attributes. On the other hand, brand association has not been shown to affect brand familiarity, and brand familiarity has also not been shown to affect brand preference. This can be caused by the sensitivity of consumers in the coffee shop culinary industry who are so emotionally specific to a brand.Keywords: brand association; self-brand congruity; brand familiarity; brand preference.ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh asosiasi merek terhadap preferensi merek melalui kesesuaian merek-diri dan kefamiliaran merek pada industri kuliner khususnya kedai kopi. Metode penelitian yang digunakan adalah survey dengan teknik pengumpulan data melalui penyebaran angket kepada 200 orang responden yang merupakan generasi millennial sebagai konsumen kedai kopi di Kota Tasikmalaya dengan menggunakan teknik purposive sampling. Alat analisis yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dimana asosiasi merek menjadi variabel exogen dan kesesuaian merek-diri, kefamiliaran merek, serta preferensi merek menjadi variebel endogen. Hasil peneitian ini menunjukan bahwa preferensi merek dari konsumen hanya dapat terbentuk karena adanya kesesuaian antara kepribadan merek dengan konsumen. Kesesuaian tersebut diperoleh dengan penilaian konsumen akan evaluasi atribut merek produk. Disisi lain, asosiasi merek tidak terbukti berpengaruh terhadap kefamiliaran merek, dan kefamiliaran merek juga tidak dapat dibuktikan berpengaruh terhadap preferensi merek. Hal ini dapat disebabkan oleh kepekaan konsumen dalam industri kuliner kedai kopi yang begitu terspesifikasi secara emosional dengan suatu merekKata Kunci: asosiasi merek; kesesuaian merek-diri; kefamiliaran merek; preferensi merek
PERAN ORIENTASI PASAR DALAM MENINGKATKAN KEUNGGULAN BERSAINNG DAN KINERJA PEMASARAN KOMODOTI BUAH MANGGIS KABUPATEN TASIKMALAYA Ari Arisman; Adhitya Rahmat Taufiq
Jurnal Hexagro Vol. 4 No. 2 (2020)
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v4i2.491

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh orientasi pasar terhadap keunggulan bersaing dan dampaknya pada kinerja pemasaran komoditi buah manggis di Kabupaten Tasikmalaya. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan tekknik survey kepada 108 petani buah manggis yang berada di Kabupaten Tasimalaya. Hasil penelitian dengan menggunakan alat analisis SEM menunjukan bahwa orientasi pasar secara langsung mampu menciptakan keunggulan bersaing dan keunggulan bersaing ini mampu berkonstribusi dalam meningkatkan kinerja pemasaran komoditi buah manggis di Kabupaten Tasikmalaya.
MENCIPTAKAN RESONANSI MEREK MELALUI KEPERCAYAAN BERDASARKAN PADA DAYA TARIK MEREK Ari Arisman; Dona Setia Umbara
Jurnal Ekonomi Manajemen Vol 8, No 2 (2022): November 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v8i2.4190

Abstract

The purpose of this study was to find out how the influence of brand attractiveness in building brand trust and increasing brand resonance in Indonesian local shoe brand users. This is a verification research, using survey methods, and collecting data by distributing a questionnaire of 125 respondents who are consumers of local Indonesian brand shoes who have purchased the product more than once using purposive sampling technique. The analytical tool used in this research is Structural Equation Modeling (SEM) where the analysis results show that brand attractiveness is proven to be the right strategy in creating brand trust and brand resonance. Brand trust which is based on the evaluation of attractiveness also proves to be an antecedent of the formation of brand resonance in consumers of local Indonesian brand shoes.
Pengaruh Kualitas Pelayanan, Harga Dan Lokasi Terhadap Kepuasan Konsumen Pada Kedai Kopi Shelter Galunggung Rangga Koswara; Ari Arisman; Suci Putri Lestari
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 3 (2023): September : Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i3.46

Abstract

The research aims to analyze how much influence service quality, price and location have on consumer satisfaction. The research method used is a quantitative method. Quantitative analysis includes validity and reliability tests, classical assumption tests, multiple regression analysis, hypothesis testing through the T test and F test, as well as analysis of the coefficient of determination (R2). Effect of Service Quality, Price and Location on Consumer Satisfaction, the results showed with a coefficient value of 0.403 it can be seen that the service quality variable (X1), 0.433 is the price variable (X2) and 0.036 is the location variable (X3). Service quality (X1), price (X2) and location (X3) which have a strong relationship to customer satisfaction can be seen in the R Square value of 0.472, which indicates that the independent variables consisting of service quality, price and location can be explained by customer satisfaction 47.2% were able to explain the dependent variable, namely consumer satisfaction (Y) while the remaining 52.8% is influenced by other variables not examined in this research. The conclusion of this study is that service quality and price have a significant effect on consumer satisfaction at the Galunggung Shelter Coffee Shop, while location also has a significant effect on customer satisfaction.
Pengaruh E-Service Quality Dan E-Trust Terhadap Kepuasan Konsumen Maxim Di Kota Tasikmalaya Silvi Nurul Fauziah; Ari Arisman; Suci Putri Lestari
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 4 (2023): November : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i4.1866

Abstract

Technological developments have penetrated in all fields, not only in one area but also in all sectors of human life, including transportation. The internet is needed nowadays, including in the daily activities of the community. The purpose of this study was to determine the effect of e-service quality and e-trust on Maxim consumer satisfaction in Tasikmalaya City. This type of research is quantitative research, with a sampling technique that is non-probabilty sampling and accidental sampling, with a total of 100 respondents. The data collection method in this study is a survey method using a questionnaire that is distributed to respondents online via google form. The data analysis technique in this study uses multiple linear regression analysis which is processed using SPSS 25. The results of this study indicate that the e - service quality variable has a positive and significant effect on customer satisfaction, the e -trust variable also has a positive and significant effect on customer satisfaction. Simultaneously, e-service quality and e-trust have a positive and significant effect on Maxim customer satisfaction in Tasikmalaya City.
Pengaruh Biaya Promosi Dan Biaya Produksi Terhadap Volume Penjualan Al-Galla Industries Periode Januari 2019- Desember 2021 Adi Maulana; Ari Arisman; Depy Muhamad Pauzy
EBISMAN : eBisnis Manajemen Vol. 1 No. 3 (2023): September : EBISMAN : eBisnis Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect simultaneously and partially the effect of promotional costs and production costs on AL-Galla Industries Sales Volume for the period January 2019- Desember 2021 Tasikmalaya. The research method used in this research is quantitative analysis method with a case study approach. Data collected in the form of secondary and primary data. The data analysis in this study used Multiple Regression Analysis using SPSS version 25 software. The results showed that Promotion Costs and Production Costs had a simultaneous influence on AL-Galla Industries Sales Volume. Promotion costs have a partial effect on AL-Galla Industries. Production costs partially AL-Galla Industries Sales Volume
DEVELOPMENT OF TARGET MARKETS THROUGH THE UTILIZATION OF MINI LATHE IN MOTORCYCLE WORKSHOPS IN TASIKMALAYA CITY Ari Arisman; Titin Patimah
Inaba of Community Services Journal ( Inacos-J) Vol. 2 No. 01 (2023): Vol. 2 No. 01 (2023): Volume 2 Number 1 June 2023
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v2i01.153

Abstract

The purpose of this Community Service activity is to provide an understanding of the development of the target market through the use of technology in the form of mini lathe machines for motorcycle repair shops in Tasikmalaya City. This activity is like counselling and assistance to business actors who are the main resource in services so that it can create business growth, especially from the marketing aspect. Equipment and supplies are also provided by the proposer to expedite the process of implementing this community service activity by providing a tutorial on using a mini lathe machine. The number of activity participants was 9 people including partners who are business actors in the field of motorbike repair services/services in the City of Tasikmalaya. Participants enthusiastically took part in the series of activity events and felt happy because they could develop types of services for their businesses by utilizing new technology in the form of using mini lathes.
Co-Authors Adhitya Rahmat Taufiq Adi Maulana Depy Muhamad Pauzy Depy Muhammad Pauzy Dona Setia Umbara Rangga Koswara Silvi Nurul Fauziah Suci Putri Lestari Titin Patimah