Bogor Hospitality Journal
Vol 7 No 2 (2023): Bogor Hospitality Journal

PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN KULINER BUBULAK TEPI SAWAH DI KOTA BOGOR

Sekti Rahardjo (Sekolah Tinggi Pariwisata Bogor)
Aminudin (Sekolah Tinggi Ilmu Ekonomi Dewantara)
Sri Endah Yuwantiningrum (Institut Bisnis dan Informatika Kesatuan)

Article Info

Publish Date
29 Dec 2023

Abstract

This research aims to find out whether service quality (X) influences the level of tourist satisfaction (Y) at the Bubulak culinary tourism on the edge of the rice fields, Bogor City. The population in this study was 859 people using the Slovin formula calculation to obtain a sample size of 90 people which was added to 100 people. Sampling in this research used probability sampling. In this research, the data analysis technique used is a simple linear regression test. The results of the research show that there is a simultaneous influence of service quality (X) on customer satisfaction (Y). Service quality (X) has an influence of 75.8% on customer satisfaction (Y) while the other 24.2% is influenced by other factors.

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Journal Info
Bogor Hospitality Journal
Website

Abbrev

bhj

Publisher

Sekolah Tinggi Pariwisata Bogor

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Description

Bogor Hospitality Journal is a scientific publication. It is published periodically, twice a year, in June and December. The journal was published by Research and Community Development Centre (LPPM) – Sekolah Tinggi Pariwisata Bogor. Bogor Hospitality Journal is dedicated to fostering the creation ...