Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Vol. 2 No. 2 (2023): JERKIN: Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 2 Nomor 2 Okto

Peningkatan Usaha UMKM Kantin Yen Yen melalui Digital Marketing dan Pencatatan Keuangan

Santi Rimadias (STIE Indonesia Banking School)
Andrew (Universitas Multimedia Nusantara)
Valent Tansuri (Universitas Multimedia Nusantara)
Nicho Febrianto (Universitas Multimedia Nusantara)
Aaron Christian (Universitas Multimedia Nusantara)
Kevin Timothy (Universitas Multimedia Nusantara)

Article Info

Publish Date
20 Dec 2023

Abstract

Digital marketing and financial recording play an important role in improving MSMEs. Many MSMEs have good quality products and services, but their businesses are not profitable. This is due to the lack of application of digital marketing and still doing traditional financial records in their business. One of the MSMEs that we observed, namely the Yen Yen Canteen, had this problem. Therefore, our group conducted a service by helping to create social media and teaching application-based financial recording. After we did this service, the Yen Yen Canteen had social media and its content and made financial records through the application.

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Journal Info
Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Website

Abbrev

jerkin

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

Description

Jurnal Pengabdian Masyarakat dan Riset Pendidikan is a journal on Faculty of Education. Jurnal JERKIN: Jurnal Pengabdian Masyarakat dan Riset Pendidikan is under the auspices of the Faculty of Education, Universitas Pahlawan Tuanku Tambusai. The journal is registered with E-ISSN: 2961-9890. Jurnal ...