Fokus Abdimas
Vol 2, No 1: OKTOBER 2023

PEMBERDAYAAN MASYARAKAT UMKM USAHA LENTO DI DESA DRANCANG KABUPATEN GRESIK

Khubbi Abdillah (Universitas Wijaya Putra)
Fitryani Fitryani (Universitas Wijaya Putra)
Tamara Mutiara Nagayomi (Universitas Wijaya Putra)
Resta Rahma Alfirdaus (Universitas Wijaya Putra)



Article Info

Publish Date
17 Oct 2023

Abstract

Community empowerment activities were carried out in Drancang Village, Menganti District, Gresik Regency through real work lectures (KKN). The aim of this service is to provide training about digital marketing to residents and assistance in packaging food products to Lento Micro, Small, and Medium Enterprises (MSMEs). The method used in implementing this service is giving direct lectures to residents and providing assistance to MSMEs business locations about improving product quality by packaging food products more attractively and hygienically. The result of this service activity is that residents increasingly understand the concept of digital marketing and are starting to be inspired to become entrepreneurs by utilizing online business. For MSMEs actors, Lento’s business is expected to produce quality food products with attractive packaging and hygiene is maintained.

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Journal Info

Abbrev

abdimas

Publisher

Subject

Economics, Econometrics & Finance

Description

Fokus ABDIMAS (Jurnal Ilmiah Pengabdian kepada Masyarakat) diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara mempunyai ruang lingkup pada bidang Akuntansi dan Manajemen yang berfokus pada: Pengentasan kemiskinan berbasis sumber daya lokal Pengelolaan wilayah pedesaan berkearifan lokal ...