Sciencestatistics: Journal of Statistics, Probability, and Its Application
Vol 1 No 2 (2023): JULY

Maximum Likelihood Estimation Approach using the CB-SEM Method: Case Study of Service Quality

Putri Meyla Oktavia (Universitas Lampung)
Eri Setiawan (Universitas Lampung)
Nusyirwan Nusyirwan (Universitas Lampung)
Netti Herawati (Universitas Lampung)

Article Info

Publish Date
07 Dec 2023

Abstract

The purpose of this study to analyze the service level, satisfaction and loyalty of Sariringgung Beach visitors.Covarian based approach to estimatemaximum likelihood method in the service levelto the satisfaction and loyalty of visitorstourism area of Sariringgung Beach is used. The results of this study indicate that the direct effect of service level to satisfaction is 77%, service level to loyalty is 75%. Whereas the indirect effect of service level on loyalty through satisfaction is 38,5%. Then the total effect of service level on customer loyalty through satisfaction is 73,5%.

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Journal Info
Sciencestatistics: Journal of Statistics, Probability, and Its Application
Website

Abbrev

sciencestatistics

Publisher

Universitas Muhammadiyah Metro

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Mathematics

Description

Sciencestatistics: Journal of Statistics, Probability, and Its Application is an Open Access journal in the field of statistical inference, experimental design and analysis, survey methods and analysis, research operations, data mining, statistical modeling, statistical updating, time series and ...