Prosiding Seminar Nasional Hasil Penelitian dan Pengabdian Kepada Masyarakat
2022: Hasil Penelitian dan Pengabdian Kepada Masyarakat

Pemanfaatan Digital Sebagai Upaya Untuk Meningkatkan Pemasaran Pandai Besi Rumbio Dengan Menggunakan Digital Marketing

Agus Sutikno (Universitas Riau)
Tito Handoko (Universitas Riau)
Angga Pramana (Universitas Riau)
Yelmira Zalfiatri (Universitas Riau)
Yelly Zamaya (Universitas Riau)
Harsanto Mursyid (Universitas Riau)

Article Info

Publish Date
26 Dec 2022

Abstract

Teratak Village is one of the villages that has a blacksmith center that focuses on the production of plantation harvesting equipment. The potential of the blacksmith business in Teratak village, Rumbio Jaya District is very interesting to be in Kembangan through devotion in utilizing digital technology. The use of websites, social media in this digital era websites are very important by business people to help the buying and selling process widely, easily, and as a means of promoting the potential of the village. The process of developing a blacksmith micro-business in the Teratak village of Rumbio Jaya District, Kampar Regency, experienced an incomprehension using technology and very limited capital. After conducting education and assistance in community service activities through the Abdimas integration KKN program, the community has the knowledge and ability to empower websites and social media to do Go digital marketing.

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Journal Info
Prosiding Seminar Nasional Hasil Penelitian dan Pengabdian Kepada Masyarakat
Website

Abbrev

ProsidingUniks

Publisher

Universitas Islam Kuantan Singingi

Subject

Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Transportation Other

Description

Seminar Nasional Hasil Penelitian dan Pengabdian Kepada Masyarakat Universitas Islam Kuantan Singingi (UNIKS) merupakan hasil Penelitian dan Pengabdian Kepada Masyarakat Multidisiplin Ilmu yang terbit setiap tahun. Prosiding ini memuat artikel hasil Penelitian dan Pengabdian Kepada Masyarakat ...