Konsienti: Community Services Journal
Vol. 1 No. 01 (2023): July

Meningkatkan Pemasaran Dodol Bali di Desa Kesiut Kecamatan Kerambitan Kabupaten Tabanan

Ni Putu Sukanteri (Universitas Mahasaraswati Denpasar)
Putu Fajar Kartika Lestari (Universitas Mahasaraswati Denpasar)
Ida Ayu Dwi Susanti (Universitas Mahasaraswati Denpasar)
Luh Putu Kirana Pratiwi (Universitas Mahasaraswati Denpasar)



Article Info

Publish Date
31 Jul 2023

Abstract

Kesiut Village, Kerambitan District, Tabanan Regency is one of the villages where there is a Women's Group producing Balinese dodol. The aims of the service are: to increase group administrative knowledge, to increase members' knowledge of consumer wants and needs, to improve the skills of group members in marketing Balinese dodol. Increase member income in the future through product marketing analysis. Community service is carried out in Kesiut Village, Kerambitan District, Tabanan Regency. The implementation of this service is carried out in an effort to increase the knowledge and skills of group members in managing processed products and preparing products ready for market. Based on the results of implementing community activities in the Merta Sari Werdhi Group in Kesiut Village, it shows that: There was an increase in the knowledge of group members before and after the socialization was carried out by 90% in product labeling and product packaging. The skills of group members increased by 90%. This shows that the existence of socialization and training provides increased knowledge and skills of group members. Processed Balinese dodol products made by group members before and after mentoring show a clear change in identity.

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Journal Info

Abbrev

konsienti

Publisher

Subject

Religion Computer Science & IT Social Sciences Other

Description

Konsienti: Community Services Journal is a reputable and impactful publication dedicated to the exploration and dissemination of knowledge in the realm of community development and social services. This esteemed journal serves as a crucial platform for scholars, practitioners, researchers, and ...