Jurnal Desain
Vol 11, No 2 (2024): Jurnal Desain

Building Regional Tourism Identity Through City Branding Logo

Muhammad Ikhsan Revadoni (Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia)
Mugi Raharjo (Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia)
Raden Hadapiningrani Kusumohendrarto (Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia)



Article Info

Publish Date
28 Jan 2024

Abstract

This analysis is a scientific analysis of the city branding logo to build the identity of a city. City branding logo Branding a city is one way to increase the attractiveness of tourists or visitors in the tourism sector the type of research used is a qualitative research method using non-interactive methods. The logo itself usually consists of typography (Logotype), and images (Logogram), it can even consist of the merger of several City Branding Logos that will be analyzed the city branding logo from Bantul, Jogja, and Solo, of the three objects of analysis all, have an influence on the development of city branding in each region. Based on the analysis, it can be concluded that each logo has a variety of philosophies related to what is in a city so that it can build the identity of the city.

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Journal Info

Abbrev

Jurnal_Desain

Publisher

Subject

Arts

Description

Jurnal Desain focused to publish high-quality articles dedicated to all aspects of the latest outstanding research and developments include research reports, conceptual ideas, studies, theories, using the qualitative approach in Design and Visual Communications, Interior Design, Fashion Design, ...