International Journal of Management and Business Applied
Vol. 2 No. 1 (2023)

Product Quality, Service Quality and Tupperware Brand Preference for Repurchase Interests

Ahmatang Ahmatang (Universitas Borneo Tarakan)
Widya Surya Nigrum Widya (Universitas Borneo Tarakan)
Dodi Apriadi Dodi Apriadi (Universitas Borneo Tarakan)
Suryaningsih Suryaningsih (Universitas Borneo Tarakan)

Article Info

Publish Date
15 Mar 2023

Abstract

This study aims to determine the effect of product quality, service quality, brand preference on the intention to repurchase Tupperware products in Tarakan City. A quantitative approach to the survey method was carried out in this study. The sampling method used was non-probability using a purposive sampling technique with the criteria being women using Tupperware products who had shopped for Tupperware products more than once. The sample in this study amounted to 180 respondents. In analyzing the data, using the analytical method consisting of Validity Test, Reliability Test, Classic Assumption Test, with processing using SPSS version 22. The results of this study indicate that product quality, service quality, brand preference have an effect on the intention to repurchase Tupperware products in Tarakan City

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Journal Info
International Journal of Management and Business Applied
Website

Abbrev

IJMBA

Publisher

Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

International Journal of Management and Business (IJMBA) is a peer-reviewed economic journal serving as a forum for Business Economics Scholars concerning to area of Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed Journal ...