Journal of Science and Social Development
Vol. 2 No. 1 (2019): Journal of Science and Social Development

PELATIHAN PEMASARAN DARING BAGI KELOMPOK USAHA PENGOLAHAN IKAN MINA SEKAR DI DESA TAMBAK OSO

Muchammad Tamyiz (Universitas Nahdlatul Ulama Sidoarjo)
Waluyo Prasetyo (Universitas Nahdlatul Ulama Sidoarjo)
Fuad Achmadi (Institut Teknologi Nasional Malang)

Article Info

Publish Date
30 Jun 2019

Abstract

The availability of coastal natural resources provides a great opportunity for residents of Tambak Oso village. This condition makes the residents of Tambak Oso village create a business group "Mina Sekar" which is engaged in processing foodstuffs derived from fish. Based on the analysis of the situation and problems that occur in the fish processing business group in Tambak Oso Village, the problemsolving framework is to use the training and mentoring approach. Therefore, training related to online marketing for fish processing business groups in Tambak Oso Village. The conclusion of this activity is that all members of the Mina Sekar fish processing business group in Tambak Oso Village are of productive age, 95% of respondents can understand online marketing material, only 5% or 1 respondent cannot understand online marketing material, and 60% of respondents have diversify processed fish products.

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Journal Info
Journal of Science and Social Development
Website

Abbrev

jssd

Publisher

Universitas Nahdlatul Ulama Sidoarjo

Subject

Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Description

Journal of Science and Social Development berisi kumpulan artikel terseleksi dari hasil pengabdian kepada masyarakat yang terkait dengan berbagai bidang lembaga penelitian, lembaga pengabdian masyarakat, Lembaga Penelitian Non-Departemen (LPND), atau lembaga lain yang memiliki aktivitas dalam ...