El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Pengaruh Konflik Boikot terhadap Penjualan Carnation Evaporasi di Q4 2023 pada Bidang HORECA di Batam

Chelsey Monica Teo (Unknown)
Sonja Andarini (UPN “Veteran” Jawa Timur)

Article Info

Publish Date
01 Apr 2024

Abstract

The purpose of this study is to analyse the effect of boycott conflict on evaporated carnation sales using sales data patterns, identify the relationship between boycott activities and evaporated carnation sales at PT Nestle Indonesia and cause an increase in sales during this boycott period. The research method used is descriptive quantitative analysis through purpose sampling technique. The results showed that the data pattern of evaporated carnation sales during the 4th quarter of 2023 for the horeca sector has a seasonal pattern that depends on major holidays in Indonesia.

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Journal Info
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Website

Abbrev

elmal

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam mempublikasi hasil riset dan kajian terkini bidang ekonomi, keuangan, manajemen dan bisnis Islam. Mulai 2011, jurnal ini terbit tiga kali setahun setiap Maret, Juli dan November. Jurnal ini dikelola oleh Pusat Riset dan Kajian Strategis (PRKS) Masyarakat ...