Jurnal Ekonomi
Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023

EXPLORATION OF FINANCIAL LITERACY STRATEGIES AND ADOPTION OF FINANCIAL TECHNOLOGY TO SUPPORT SMALL AND MEDIUM ENTERPRISES GROWTH IN BORDER AREAS : A CASE STUDY IN BENGKAYANG

Rissa Ayustia (Institut of Shanti Bhuana)
Jones Parlindungan Nadapdap (Institut of Shanti Bhuana)
Jorge Ribeiro Freitas (Dili Institute of Technology)
Rismanto Gatot Trisilo (Universitas Widya Dharma Klaten)
Eligia Monixa Salfarini (Institut of Shanti Bhuana)



Article Info

Publish Date
29 Nov 2023

Abstract

This case study examines how financial technology adoption and financial literacy initiatives support the expansion of small and medium-sized enterprises (SMEs) in border regions, with a particular emphasis on Bengkayang. Businesses face special opportunities and problems due to the border location, which calls for a customized strategy to technology integration and financial management. The research examines internal strengths and weaknesses as well as external opportunities and threats pertinent to the SME's goals using Internal Factors Analysis Strategy (IFAS) and External Factors Analysis Summary (EFAS) matrix. The IFAS analysis highlights significant advantages in the form of rising government backing and interest, offset by obstacles in the form of resistance and difficulty gaining access to technology. Opportunities like growing demand and partnerships are identified by the EFAS research, along with concerns like political instability and competition. Combining these results, the report suggests proactive risk mitigation, diversified financial services, enhanced collaborations, integrated technology access initiatives, and personalized financial literacy programs. In the particular setting of Bengkayang, a methodical approach to impact evaluation and ongoing monitoring and modification is suggested to guarantee the efficacy of initiatives in fostering SME growth.

Copyrights © 2023






Journal Info

Abbrev

Ekonomi

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal Ekonomi is a peer-reviewed journal that publishes scientific articles that are the results of original scientific research (top priority) and new scientific review articles (not priority) from various academics and researchers that have not been published elsewhere, including: 1. Accountancy ...