GEMASSIKA: Jurnal Pengabdian kepada Masyarakat
Vol. 7 No. 2 (2023): NOPEMBER

PELATIHAN PHARMAPRENEUR, PEMBUATAN KEMASAN, DAN PEMASARAN PRODUK MINUMAN KESEHATAN BERBAHAN KALAKAI Stenochlaena palustris SEBAGAI UMKM (INDUSTRI RUMAH TANGGA)

Hafiz Ramadhan (STIKES Borneo Lestari Banjarbaru)
Dyera Forestryana (STIKES Borneo Lestari Banjarbaru)
Ratna Restapaty (STIKES Borneo Lestari Banjarbaru)
Rahmayanti Fitriah (STIKES Borneo Lestari Banjarbaru)
Revita Saputri (STIKES Borneo Lestari Banjarbaru)
Satrio Wibowo Rahmatullah (STIKES Borneo Lestari Banjarbaru)



Article Info

Publish Date
20 Nov 2023

Abstract

Utilization of the potential of Kelakai (Stenochlaena palustris) as a health drink can be carried out and applied to prevent the spread of Covid-19. The purpose of this community service is to increase public interest in entrepreneurship, especially in groups of PKK women in Palam Village, Cempaka District, Banjarbaru. Entrepreneurship training was carried out in the production of processed healthy drinks from Kelakai including how to manufacture packaging and product marketing. The activity was held on November 8th, 2021, at the Palm Village Office Hall. The method of activity is through the presentation of entrepreneurship, how to make innovative, creative, and informative packaging, marketing practices by formulating strategies for marketing forms both directly and online. The activity was attended by 35 PKK women, lecturers, and students. The result obtained is an increase in partner knowledge about digital technology as an online marketing medium. Some partners have doubts about online marketing, but after participating in this activity, PKK women understand the basics of information and communication technology. This training attracted a group of PKK women in Palam Village, Cempaka District, Banjarbaru to develop processed products from Kalakai which were then marketed to create new UMKM in the form of Home Industries.

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Journal Info

Abbrev

gemassika

Publisher

Subject

Health Professions Medicine & Pharmacology Nursing Public Health

Description

GEMASSIKA: jurnal pengabdian kepada masyarakat diharapkan dapat menjadi media untuk menyampaikan temuan, inovasi dan penerapan teknologi ilmiah dibidang kesehatan yang didukung oleh para praktisi di bidang kesehatan. GEMASSIKA: jurnal pengabdian kepada masyarakat diterbitkan 2 kali dalam setahun ( ...