Journal of Community Dedication
Vol. 3 No. 4 (2023): NOVEMBER

STRATEGY FOR IMPLEMENTING DIGITAL SKILLS TRAINING AS AN EFFORT TO EMPOWER MSMES IN RURAL AREAS TO INCREASE COMPETITIVENESS AND GLOBAL MARKET ACCESSIBILITY

Charisal Matsen A Manu (Universitas Persatuan Guru 45 NTT, Indonesia)
Loso Judijanto (IPOSS Jakarta, Indonesia)
Zainal Arifin (Universitas Islam Indragiri, Indonesia)
Yuarini Wahyu Pertiwi (Universitas Bhayangkara Jakarta raya, Indonesia)
Nur Aini Bunyani (Universitas Persatuan Guru 45 NTT, Indonesia)



Article Info

Publish Date
23 Nov 2023

Abstract

This research outlines a strategic approach to implementing digital skills training programs to empower Micro, Small, and Medium Enterprises (MSMEs) in rural areas, enhancing their competitiveness and facilitating access to global markets. The strategy encompassed a comprehensive needs assessment to identify specific skill gaps, followed by designing and delivering tailored training modules. Utilizing a blend of online and offline resources, the training initiatives were structured to address diverse sectors within the MSME landscape. Rigorous monitoring and evaluation mechanisms were employed to gauge the effectiveness of the training, allowing for real-time adjustments. The strategy also integrated community engagement to foster a supportive ecosystem, ensuring sustained learning beyond the training sessions. The outcomes demonstrated a notable improvement in digital literacy levels among participants, positively impacting their operational efficiency. The strategic implementation of digital skills training emerged as a catalyst for empowering rural MSMEs, positioning them competitively in the global market.

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Journal Info

Abbrev

pkm

Publisher

Subject

Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Social Sciences Other

Description

Journal of Community Dedication publishes articles from the results of community service activities in the scope of education, religion, social, anthropology, politics, economics, village assistance, assistance to educational institutions, health, computers, agriculture, plantations, and other ...