Jurnal Pendidikan Islam
Vol 6 No 3 (2023): Transformative Islamic Education in Pesantren and Madrasah

Islamic Animation: Netnographic Analysis on Digital Processing Transformation in Social Media

Hamzah Hamzah (Universitas Islam Riau)
Shukri Ahmad (Universiti Utara Malaysia)
Muhammad Luthfi Hamzah (Universitas Islam Negeri Sultan Syarif Kasim Riau)
Astri Ayu Purwati (Institut Bisnis dan Teknologi Pelita Indonesia)
Tika Mutia (Universitas Islam Negeri Sultan Syarif Kasim Riau)



Article Info

Publish Date
07 Nov 2023

Abstract

A phenomenon that is currently widely discussed is the massive growth of digital creators who are actively sharing unique and popular da'wah concepts, primarily through Islamic animation. The objective of this study is to explore and analyze Islamic animated content on social media and identify the recurring themes found in these contents. The research team collected data by utilizing advanced search features and relevant keywords to locate content that met the specified criteria. Between June 2022 and June 2023, the research team evaluated a total of 5,000 pieces of content sourced from various virtual communities on Indonesia's prominent social media platforms, namely Instagram and YouTube. The first two rounds of evaluation focused on identifying qualitatively significant themes, while rounds 3 to 4 expanded on the initial findings for each social media platform. Employing the Netnography method for analysis, four distinct themes emerged from all Islamic animated content on social media: "Ustadz in Animation," "Life Advice," "Stories of Prophets and Apostles," and "Indonesian Muslim Children."

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Journal Info

Abbrev

NAZHRUNA

Publisher

Subject

Religion Humanities Education

Description

Nazhruna: Jurnal Pendidikan Islam (Islamic Education Journal) is a high-quality open-access peer-reviewed research journal published by Program Studi Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto, East Java, Indonesia. Nazhruna Jurnal Pendidikan Islam is the leading journal in ...