Al-Khidmah Jurnal Pengabdian Masyarakat
Vol. 4 No. 1 (2024): JUNI

Optimalisasi Digital Marketing UMKM di Kelurahan Kebonsari Jember

Tri Novita Irawati (Universitas Islam Jember, Indonesia)
Faizah Malikal Bulgis (Universitas Jember, Indonesia)
Zihana Arrufaida (Universitas Jember, Indonesia)
Aisyah Ramadhini Pambudi (Universitas Mohammad Seroedji, Indonesia)
Mohammad Haris Triyadi (Universitas Mohammad Seroedji, Indonesia)
Dyah Ayu Nugraheni (Universitas Islam Jember, Indonesia)

Article Info

Publish Date
07 Jun 2024

Abstract

Many Small and Medium Enterprise (UMKM) actors nowadays are constantly popping up. But the digital world demands that people can continue to innovate and compete. As an entry sign to the revolutionary age industry 4.0 digital technology has taken a toll on UMKM's marketing of products on social media or e-commerce. With that in mind, This was the goal of a KKN group's work program in the Kebonsari district of Jember. The role of the initiative isa digitalized marketing tool for UMKM perpetrators in Kebonsari as a form of student outreach to society using data collection methods of coordination, socialization, and counseling. Students will assist in creating a social media and e-commerce account to market their products.

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Journal Info
Al-Khidmah Jurnal Pengabdian Masyarakat
Website

Abbrev

JAK

Publisher

Universitas Islam Jember

Subject

Religion Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

Description

Al-Khidmah Community Service Journal published by the Institute for Research and Community Service (LPPM) of the Islamic University of Jember is a means of publishing articles resulting from community service from various disciplines and academics both nationally and internationally. The Institute ...