Journal of Economic Education and Entrepreneurship Studies
Vol. 4 No. 2 (2023): VOL. 4, NO. 2 (2023): JE3S, DESEMBER 2023

Pengaruh Literasi Ekonomi, Media Iklan, dan Kontrol Diri Terhadap Perilaku Pembelian Impulsif pada Generasi Z di Kota Makassar

Alifka Alya Zhafirah (Universitas Negeri Makassar)
Muhammad Hasan (Universitas Negeri Makassar)
Inanna (Universitas Negeri Makassar)
Ratna (Universitas Negeri Makassar)
Loso Judijanto (IPOSS Jakarta)

Article Info

Publish Date
09 Dec 2023

Abstract

This research aims to find out how economic literacy, advertising media, and self-control of generation Z in Makassar relate to impulsive buying behavior. In this research, quantitative and descriptive methods were used. This research focuses on the demographics of generation Z, namely Makassar people born between 1996 and 2009. Nonprobability sampling and incidental sampling methods were used in the sampling strategy. Data collection methods used include observation, surveys, and writing information. The SPSS application uses several data analysis techniques, including multiple linear regression analysis, t test, and f test. Research findings show that in Makassar City, Generation Z (Y)'s impulse buying behavior is influenced by economic literacy (X1), advertising media (X2), and self-control (X3).

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Journal Info
Journal of Economic Education and Entrepreneurship Studies
Website

Abbrev

JE3S

Publisher

Universitas Negeri Makassar

Subject

Economics, Econometrics & Finance

Description

Journal of Economic Education and Entrepreneurship Studies is a scientific publication that publishes scientific articles of research, study and development in the field of economic education and entrepreneurship education. This scientific journal contains research articles related to the study of ...