Ratna
Universitas Negeri Makassar

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Pengaruh Literasi Ekonomi, Status Sosial Ekonomi, dan Modernitas Terhadap Perilaku Konsumsi Guru Sekolah Dasar di Kecamatan Marioriwawo Kabupaten Soppeng Mitha Nur Febrianty; Muh. Ihsan Said Ahmad; Muhammad Hasan; Ratna; Indra Tjahyadi
Journal of Economic Education and Entrepreneurship Studies Vol. 4 No. 2 (2023): VOL. 4, NO. 2 (2023): JE3S, DESEMBER 2023
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v4i2.1177

Abstract

This research is useful for understanding the influence of economic literacy, socioeconomic status, and modernity on the consumption behavior of elementary school teachers in Marioriwawo District, Soppeng Regency. This study uses a type of quantitative research in analyzing the problem in the phenomenon under study. The sample in this study was 81 teachers from a population of 426 teachers who were taken using Simple Random Sampling using the Slovin formula. In analyzing the data, descriptive percentage analysis was used, as well as hypothesis testing. The results of this study show that partially economic literacy (X1), socioeconomic status (X2), modernity (X3) have a positive and significant impact on the consumption behavior of primary school teachers (Y) in Marioriwawo District, Soppeng Regency. In addition, simultaneously economic literacy (X1), socioeconomic status (X2), modernity (X3) together have an effect on the consumption behavior of primary school teachers (Y) in Marioriwawo District, Soppeng Regency.
Pengaruh Literasi Ekonomi, Media Iklan, dan Kontrol Diri Terhadap Perilaku Pembelian Impulsif pada Generasi Z di Kota Makassar Alifka Alya Zhafirah; Muhammad Hasan; Inanna; Ratna; Loso Judijanto
Journal of Economic Education and Entrepreneurship Studies Vol. 4 No. 2 (2023): VOL. 4, NO. 2 (2023): JE3S, DESEMBER 2023
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v4i2.1179

Abstract

This research aims to find out how economic literacy, advertising media, and self-control of generation Z in Makassar relate to impulsive buying behavior. In this research, quantitative and descriptive methods were used. This research focuses on the demographics of generation Z, namely Makassar people born between 1996 and 2009. Nonprobability sampling and incidental sampling methods were used in the sampling strategy. Data collection methods used include observation, surveys, and writing information. The SPSS application uses several data analysis techniques, including multiple linear regression analysis, t test, and f test. Research findings show that in Makassar City, Generation Z (Y)'s impulse buying behavior is influenced by economic literacy (X1), advertising media (X2), and self-control (X3).