Economic: Journal Economic and Business
Vol. 1 No. 1 (2022): ECONOMIC: Journal Economic and Business

Consumer Satisfaction Analysis of Product Quality and Service at Afifa Holat Restaurant in Rantau Prapat City

Dewa Putu Siantara (Universitas Muhammadiyah Sumatera Utara)
Mailina Harahap (Universitas Muhammadiyah Sumatera Utara)
Agung Yogi Pangestu Hasibuan (Universitas Muhammadiyah Sumatera Utara)

Article Info

Publish Date
13 Oct 2022

Abstract

This research was conducted at the Holat Afifa Restaurant, Jalan SM. Raja No. 2, Rantau Prapat, which aims to determine the effect of product quality on consumer satisfaction and the effect of service quality on consumer satisfaction. Data analysis method using SEM-PLS method with SmartPls application. The results showed that the Holat Afifa Restaurant was always visited by its customers because it had good product quality and service quality even though the price offered was quite expensive. This is based on the results of the analysis which shows that product quality has a positive and significant effect on customer satisfaction by 94.2%, and service quality has a positive and significant effect on customer satisfaction by 15.1%.

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Journal Info
Economic: Journal Economic and Business
Website

Abbrev

ejeb

Publisher

Lembaga Riset Mutiara Akbar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

ECONOMIC: Journal Economi and Business yang diterbitkan oleh Lembaga Riset Mutiara Akbar, Medan, Indonesia merupakan jurnal akses terbuka yang dapat digunakan sebagai media interaksi bagi seluruh cendikiawan di berbagai bidang Ekonomi dan Bisnis baik itu Karya Ilmiah kajian pustaka maupun ...