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All Journal Economic: Journal Economic and Business
Agung Yogi Pangestu Hasibuan
Universitas Muhammadiyah Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Consumer Satisfaction Analysis of Product Quality and Service at Afifa Holat Restaurant in Rantau Prapat City Dewa Putu Siantara; Mailina Harahap; Agung Yogi Pangestu Hasibuan
Economic: Journal Economic and Business Vol. 1 No. 1 (2022): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v1i1.230

Abstract

This research was conducted at the Holat Afifa Restaurant, Jalan SM. Raja No. 2, Rantau Prapat, which aims to determine the effect of product quality on consumer satisfaction and the effect of service quality on consumer satisfaction. Data analysis method using SEM-PLS method with SmartPls application. The results showed that the Holat Afifa Restaurant was always visited by its customers because it had good product quality and service quality even though the price offered was quite expensive. This is based on the results of the analysis which shows that product quality has a positive and significant effect on customer satisfaction by 94.2%, and service quality has a positive and significant effect on customer satisfaction by 15.1%.
Co-Authors Dewa Putu Siantara Mailina Harahap