Indonesian Journal of Business Analytics (IJBA)
Vol. 4 No. 1 (2024): February 2024

The Influence of Perceived Ease of Use and Brand Trust on the Behavioral Intention to Use Digital Wallet GoPay in Surabaya City

Mohammad Kahfi Zulfansyah (Universitas Pembangunan Nasional “Veteran”, Jawa Timur)
Rizky Dermawan (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Article Info

Publish Date
20 May 2024

Abstract

This study aims to determine the influence of Perceived Ease of Use and Brand Trust on Behavioral Intention to Use Digital Wallet GoPay in Surabaya City. This study used a quantitative methods with a sample of 100 respondents using non-probability sampling techniques with purposive sampling methods. The population used in this study is Surabaya residents who have used the GoPay digital wallet service. This research is expected to contribute         solving the problem of GoPay Behavioral Intention to Use. The analysis technique  used in  this  study  is the Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of this study indicate that the influence of Perceived Ease of Use and Brand Trust on Behavioral Intention to Use. Based on the results of the hypothesis test, it was concluded that Perceived Ease of Use and Brand Trust has a significant effect on Behavioral Intention to Use.

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Journal Info
Indonesian Journal of Business Analytics (IJBA)
Website

Abbrev

ijba

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research ...