International Journal of Integrative Sciences
Vol. 2 No. 12 (2023): December 2023

Decision Support System Analysis of School Promotion Media Selection using MABAC, OCRA And CODAS Methods

Ajib Bahauddin (Universitas Pamulang)
Aang Suryana (Universitas Pamulang)
Muhammad Arrasyid (Universitas Pamulang)
Perani Rosyani (Universitas Pamulang)
Saprudin (Universitas Pamulang)

Article Info

Publish Date
28 Dec 2023

Abstract

School promotion is an activity to communicate educational products to consumers or prospective students. Promotional activities require strategic policies in order to maximize promotional results, therefore analysis of the selection of appropriate promotional media needs to be done. Multi-Attributive Border Approximation area Comparison, Operational Competitiveness Rating Analysis, COmbinative Distance-based Assessment in decision support system with case study at SMK Airlangga Balikpapan. MABAC, OCRA and CODAS are used in the calculation process that produces output in the form of promotional media ranking to be recommended to the school promotion team as a consideration for selecting the right promotional media. Alternative promotional media used in this research are brochures, posters, billboards, banners and newspaper advertisements. Based on the results of the research, the MABAC, OCRA and CODAS methods can be applied to the school promotion media selection decision support system and can produce output in the form of a priority ranking of school promotion media

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Journal Info
International Journal of Integrative Sciences
Website

Abbrev

ijis

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering Social Sciences

Description

International Journal of Integrative Sciences (IJIS) is an international peer-review, and double-blind review journal published by Formosa Publisher. The IJIS is aimed to provide a forum for review, reflection, and discussion informed by the results of recent and ongoing research from a ...