KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 2 (2022): Kalbisiana

Strategi Komunikasi Medical Representative PT. Sanbe Farma dalam Upaya Menjaga Loyalitas Klien

Felicia Thaimiyah Putri (Institut Teknologi dan Bisnis Kalbis)
Agustrijanto (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
26 Jul 2022

Abstract

PT Sanbe Farma is one of the biggest pharmacy industry in Indonesia that grow with a lot of customer. PT Sanbe Farma’s Medical Representative is applied some interpersonal communication strategic to the client in purpose to maintain the client’s loyalities to the company. In analyzing towards how PT Sanbe Farma’s Medical Representative maintaining the loyalities of its clients, the researcher is using Interpersonali Communication Strategy theory as the main theory of this research.Yhis research is a study case research, with a qualitative approach through a in depth interview and the result is validated with triangulation technique and the paradigm is post positivistic. From this research, the readers can earn some information about the effectivity of the application of an Interpersonal Communication Strategy Theory by the Medical Representive, related to how its influence the loyalities and the number of product selling that makes PT Sanbe Farma is one of the biggest pharmacy industry in Indonesia.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...