Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Felicia Thaimiyah Putri
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Komunikasi Medical Representative PT. Sanbe Farma dalam Upaya Menjaga Loyalitas Klien Felicia Thaimiyah Putri; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 2 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Sanbe Farma is one of the biggest pharmacy industry in Indonesia that grow with a lot of customer. PT Sanbe Farma’s Medical Representative is applied some interpersonal communication strategic to the client in purpose to maintain the client’s loyalities to the company. In analyzing towards how PT Sanbe Farma’s Medical Representative maintaining the loyalities of its clients, the researcher is using Interpersonali Communication Strategy theory as the main theory of this research.Yhis research is a study case research, with a qualitative approach through a in depth interview and the result is validated with triangulation technique and the paradigm is post positivistic. From this research, the readers can earn some information about the effectivity of the application of an Interpersonal Communication Strategy Theory by the Medical Representive, related to how its influence the loyalities and the number of product selling that makes PT Sanbe Farma is one of the biggest pharmacy industry in Indonesia.
Co-Authors Agustrijanto