KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Vol. 8 No. 3 (2022): Kalbisiana

Pengaruh Harga, dan Kualitas Produk Shopee Terhadap Keputusan Pembelian Konsumen

Moses Abiezer (Institut Teknologi dan Bisnis Kalbis)
Harry Sardjono (Institut Teknologi dan Bisnis Kalbis)

Article Info

Publish Date
03 Oct 2022

Abstract

This research aims to determine the influence of price and quality of products Shopee against consumer buying decisions. There are three variables in this study which include price, product quality, and consumer purchase decision. Researchers use quantitative methods and samples used in this study amounted to 112 respodenden that knew e-commerce shopee. The technique used in this study is purposive sampling which is part of the non-probability sampling. The research Data being adopted using SPSS 20 indicates that the variable price and product quality have an influence on purchasing decisions

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Journal Info
KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Website

Abbrev

kalbisiana

Publisher

UNIVERSITAS KALBIS

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

KALBISIANA Jurnal Sains, Bisnis dan Teknologi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi sains, bisnis dan teknologi. Fokusnya adalah menerbitkan makalah tentang sains, bisnis dan teknologi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua ...