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All Journal KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Moses Abiezer
Institut Teknologi dan Bisnis Kalbis
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Harga, dan Kualitas Produk Shopee Terhadap Keputusan Pembelian Konsumen Moses Abiezer; Harry Sardjono
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 8 No. 3 (2022): Kalbisiana
Publisher : UNIVERSITAS KALBIS

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Abstract

This research aims to determine the influence of price and quality of products Shopee against consumer buying decisions. There are three variables in this study which include price, product quality, and consumer purchase decision. Researchers use quantitative methods and samples used in this study amounted to 112 respodenden that knew e-commerce shopee. The technique used in this study is purposive sampling which is part of the non-probability sampling. The research Data being adopted using SPSS 20 indicates that the variable price and product quality have an influence on purchasing decisions
Co-Authors Harry Sardjono