International Journal of Economics, Management and Accounting
Vol. 1 No. 2 (2024): June : International Journal of Economics, Management and Accounting

The Effect Of Perceived Of Usefulness And Perceived Ease Of Use On Online Purchasing Behavior With E-Wallet User Satisfaction As Intervening : Study On Millennials As E-Wallet Users In Guntur District, Demak Regency

Eka Puji Lestari (Universitas Muhammadiyah Semarang)
Firdaus Firdaus (Universitas Muhammadiyah Semarang)
Nurhayati Nurhayati (Universitas Muhammadiyah Semarang)
Irmaya Yulianti (Universitas Muhammadiyah Semarang)
Tengku Muhammad Ikhfan (Universitas Muhammadiyah Semarang)
Endah Ratnasari (Universitas Muhammadiyah Semarang)



Article Info

Publish Date
03 Apr 2024

Abstract

This research is a type of quantitative research with non-probability methods. The population of this study is unknown, so it uses the Lemeshow formula, and the number of samples used is 100 respondents. The data collection technique used convenience sampling with the distribution of questionnaires that had been tested for the validity and reliability of the data. The data analysis method used consisted of descriptive analysis, evaluation of the outer model, evaluation of the inner model, and evaluation of indirect effects (mediation). The data analysis tool in this study uses the SmartPLS 3.0 software. The results of this study indicate that perceived of usefulness has a positive and insignificant effect on online purchasing behavior with a significance value of 1.326 < 1.96. Perceived of usefulness has a positive and significant effect on e-wallet user satisfaction with a significance value of 2.685 < 1.96. E-wallet user satisfaction has a positive and significant effect on online purchasing behavior with a significance value of 3.794 < 1.96. Perceived ease of use has a positive and significant effect on e-wallet user satisfaction with a significance value of 8.397 < 1.96. E-wallet user satisfaction has a positive and significant effect in mediating the relationship between perceived of usefulness and online purchasing behavior with a significance value of 2.685 < 1.96.

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Journal Info

Abbrev

IJEMA

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Topics in this journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operational Management, Supply Chain Management, Corporate Governance, Business Ethics, Management ...