Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics, Management and Accounting
Irmaya Yulianti
Universitas Muhammadiyah Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect Of Perceived Of Usefulness And Perceived Ease Of Use On Online Purchasing Behavior With E-Wallet User Satisfaction As Intervening : Study On Millennials As E-Wallet Users In Guntur District, Demak Regency Eka Puji Lestari; Firdaus Firdaus; Nurhayati Nurhayati; Irmaya Yulianti; Tengku Muhammad Ikhfan; Endah Ratnasari
International Journal of Economics, Management and Accounting Vol. 1 No. 2 (2024): June : International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v1i2.16

Abstract

This research is a type of quantitative research with non-probability methods. The population of this study is unknown, so it uses the Lemeshow formula, and the number of samples used is 100 respondents. The data collection technique used convenience sampling with the distribution of questionnaires that had been tested for the validity and reliability of the data. The data analysis method used consisted of descriptive analysis, evaluation of the outer model, evaluation of the inner model, and evaluation of indirect effects (mediation). The data analysis tool in this study uses the SmartPLS 3.0 software. The results of this study indicate that perceived of usefulness has a positive and insignificant effect on online purchasing behavior with a significance value of 1.326 < 1.96. Perceived of usefulness has a positive and significant effect on e-wallet user satisfaction with a significance value of 2.685 < 1.96. E-wallet user satisfaction has a positive and significant effect on online purchasing behavior with a significance value of 3.794 < 1.96. Perceived ease of use has a positive and significant effect on e-wallet user satisfaction with a significance value of 8.397 < 1.96. E-wallet user satisfaction has a positive and significant effect in mediating the relationship between perceived of usefulness and online purchasing behavior with a significance value of 2.685 < 1.96.
Co-Authors Eka Puji Lestari Endah Ratnasari Firdaus Firdaus Nurhayati Nurhayati Tengku Muhammad Ikhfan