Jurnal Bina Bangsa Ekonomika
Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)

PENGARUH PENYEBARAN INFORMASI BERBASIS TIKTOK, PERCEIVED GREEN VALUE DAN NORMA SUBJEKTIF TERHADAP NIAT THRIFTING GENERASI MILENIAL

Simatupang, Ayu Andriani (Unknown)
Nursaffanah, Nada Fathimah (Unknown)
Kurniaty, Dewi (Unknown)

Article Info

Publish Date
07 Jul 2024

Abstract

The results of this research illustrate the influence of TikTok-based information dissemination by the Millennial Generation on their concern for perceived green value and subjective norms, which can impact intentions to buy used goods (thrifting) both online and offline. Therefore, the quantitative method used in conducting this research involved distributing questionnaires to 115 respondents over a period of 30 days. This study examined two variables: independent variables including TikTok Social Media Information Distribution, Perceived Green Value, Subjective Norms, and the dependent variable, Green Purchase Intention

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Journal Info
Jurnal Bina Bangsa Ekonomika
Website

Abbrev

jbbe

Publisher

Universitas Bina Bangsa

Subject

Economics, Econometrics & Finance

Description

Jurnal Bina Bangsa Ekonomika (JBBE) teregistrasi dengan nomor p-ISSN: 2087-040X dan e-ISSN: 2721-7213. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang-bidang Ekonomi, Manajemen, dan Akuntansi yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) ...