COUNT: Journal of Accounting, Business and Management
Vol. 2 No. 1 (2024): January: COUNT: Journal of Accounting, Business and Management

THE IMPACT OF SERVQUAL DIMENSIONS ON CUSTOMER LOYALTY

Andika Septi Yawan (Universitas PGRI Yogyakarta)
Adhi Prakosa (Universitas PGRI Yogyakarta)
Anindita Imam Basri (Universitas PGRI Yogyakarta)
Arif Sudaryana (Universitas PGRI Yogyakarta)
Fikri Farhan (Universitas PGRI Yogyakarta)

Article Info

Publish Date
29 Dec 2023

Abstract

The need for an internet network is important. This study aims to predict the impact of SERVQUAL dimensions of internet service providers on customer loyalty in Indonesia. This research is quantitative research with SEM-PLS analysis. Data collection by questionnaire, with a sample of 115 internet service provider (ISP) customers in Yogyakarta. The test results with the structural model are responsiveness and empathy do not affect customer loyalty.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
COUNT: Journal of Accounting, Business and Management
Website

Abbrev

count

Publisher

CV Fahr Publishing

Subject

Economics, Econometrics & Finance

Description

Marketing Management Finance Management Strategic Management Operation Management Human Resource Management E-business Knowledge Management Corporate Governance Management Information System International Business Business Ethics and Sustainability Entrepreneurship Islamic management Islamic Banking ...