Article Per Year (5 Year)
p-Index From 2019 - 2024
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This Author published in this journals
All Journal COUNT: Journal of Accounting, Business and Management
Andika Septi Yawan
Universitas PGRI Yogyakarta
Economics, Econometrics & Finance

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THE IMPACT OF SERVQUAL DIMENSIONS ON CUSTOMER LOYALTY Andika Septi Yawan; Adhi Prakosa; Anindita Imam Basri; Arif Sudaryana; Fikri Farhan
Count : Journal of Accounting, Business and Management Vol. 2 No. 1 (2024): January: COUNT: Journal of Accounting, Business and Management
Publisher : CV. Fahr Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61677/count.v1i2.105

Abstract

The need for an internet network is important. This study aims to predict the impact of SERVQUAL dimensions of internet service providers on customer loyalty in Indonesia. This research is quantitative research with SEM-PLS analysis. Data collection by questionnaire, with a sample of 115 internet service provider (ISP) customers in Yogyakarta. The test results with the structural model are responsiveness and empathy do not affect customer loyalty.
Co-Authors Anindita Imam Basri Arif Sudaryana Fikri Farhan