Ideas: Jurnal Pendidikan, Sosial dan Budaya
Vol 9 No 4 (2023): Ideas: Pendidikan, Sosial, dan Budaya (November)

Peran Penting Magang Bersertifikat untuk Meningkatkan Kompetensi Skill Mahasiswa Kreatif Periklanan Indonesia

Kezia Sachi Sinamo (Universitas Kristen Maranatha)
Elizabeth Susanti (Universitas Kristen Maranatha)
Jessica Yonatia (Universitas Kristen Maranatha)



Article Info

Publish Date
14 Nov 2023

Abstract

The world is changing rapidly, demanding competency skills for students, especially creative advertising according to industry needs. There are several ways to realize increased competence with industry needs, namely relying on visual communication design knowledge and using campaign strategies through events and media to target audiences, namely creative advertising students in semesters three to five in tertiary institutions. This data was collected using qualitative methods, namely primary data with interviews, questionnaires, and FGD. There is discussion in this campaign, namely making an informative campaign with a persuasive and educative approach to socialize the benefits of an independent campus certified internship. The final result is in the form of prototype designs for various types of media to campaign this program in a targeted manner. Through this research, it can be used as an example of conveying similar information.

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Journal Info

Abbrev

ideas

Publisher

Subject

Education Social Sciences Other

Description

Jurnal Ideas adalah sebuah jurnal online berbasis OJS yang memfasilitasi publikasi artikel ilmiah dari hasil penelitian. Hasil penelitian dapat berupa hasil penelitian mandiri atau kolaboratif. Peneliti dapat berasal dari berbagai kalangan seperti guru, dosen, mahasiswa, atau praktisi. Fokus ...