Digital Business Progress
Vol. 2 No. 1 (2023): Digital Business Progress Edisi Juni 2023

Pengaruh Penggunaan Media Sosial Instagram Dan Status Sosial Ekonomi Terhadap Perilaku Konsumtif

Rizki Wulanita Batubara (STIE Bina Karya)
Ramadhan Adi Pengestu (STIE Bina Karya)
Hadi Panjaitan (Universitas Efarina)

Article Info

Publish Date
19 Jun 2023

Abstract

This study aims to determine how the influence of E-Servicescape and Completeness of Information on Online Shopping decisions at Shopee. The sample in this study were housewives in the Tambangan village, Tebing Tinggi city who used the shopee application with a total of 96 people. Regression analysis method used is multiple linear regression and to test the hypothesis used t test and f test. The research data were analyzed or processed using the SPSS version 25 program. The results showed that e-servicescape had an effect on the purchasing decision variables. The information quality variable has an effect on the purchasing decision variable and the trust factor has no effect on the shopping decision at shopee.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Digital Business Progress
Website

Abbrev

dbp

Publisher

Sekolah Tinggi Ilmu Ekonomi Bina Karya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Digital Business Progress mencakup ide atau pemikiran hasil penelitian, penemuan dan inovasi baru yang berkaitan dengan Bisnis Digital dengan ruang lingkup pada bidang tertentu yaitu : Digital Marketing E-Commerce Technopreneur Business ...