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All Journal Digital Business Progress
Ramadhan Adi Pengestu
STIE Bina Karya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Penggunaan Media Sosial Instagram Dan Status Sosial Ekonomi Terhadap Perilaku Konsumtif Rizki Wulanita Batubara; Ramadhan Adi Pengestu; Hadi Panjaitan
Digital Business Progress Vol. 2 No. 1 (2023): Digital Business Progress Edisi Juni 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i1.74

Abstract

This study aims to determine how the influence of E-Servicescape and Completeness of Information on Online Shopping decisions at Shopee. The sample in this study were housewives in the Tambangan village, Tebing Tinggi city who used the shopee application with a total of 96 people. Regression analysis method used is multiple linear regression and to test the hypothesis used t test and f test. The research data were analyzed or processed using the SPSS version 25 program. The results showed that e-servicescape had an effect on the purchasing decision variables. The information quality variable has an effect on the purchasing decision variable and the trust factor has no effect on the shopping decision at shopee.
Co-Authors Hadi Panjaitan Rizki Wulanita Batubara