Jurnal Perbankan Syariah
Vol. 1 No. 1 (2022): Jurnal Perbankan Syariah

Minat Nasabah pada Produk Tabungan iB Hasanah (Studi Kasus di Bank BSI Ex BNI Syariah Kantor Cabang Mataram)

Siti Ahdina Saadatirrohmi (Universitas Islam Negeri Mataram)
Baiq Riyana (Universitas Islam Negeri Mataram)

Article Info

Publish Date
18 Jun 2022

Abstract

This study aims to analyze customer interest in the iB Hasanah savings product (a case study at BSI Bank ex BNI Syariah Mataram Branch Office). This research uses descriptive qualitative method. Data collection from the informants was carried out using interview, observation, and documentation techniques. The results showed that customer interest in iB Hasanah savings was influenced by marketing mix factors. The marketing mix factor that becomes the dominant influence is related to product and price, where the iB Hasanah savings account has four things that make customers interested in using it, namely: provisions for small initial deposit balances, no monthly administration fees, ATM balances up to zero rupiah and fast withdrawals. can be done at any time.

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Journal Info
Jurnal Perbankan Syariah
Website

Abbrev

jps

Publisher

Universitas Islam Negeri Mataram

Subject

Economics, Econometrics & Finance

Description

Jurnal Perbankan Syariah (JPS) merupakan jurnal yang diterbitkan oleh Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Mataram. Terbit dalam 2 periode tiap tahunnya, pada bulan Juni dan Desember. JPS berfungsi sebagai wadah bagi akademisi, ilmuwan, ...