JCSE: Journal of Community Service and Empowerment
Vol. 3 No. 2 (2022): JCSE Oktober 2022

Strategi Upscaling UMKM pada Era Marketing 5.0

Sulis Riptiono (Universitas Putra Bangsa)

Article Info

Publish Date
30 Oct 2022

Abstract

MSMEs are one of the most important pillars in the Indonesian economy by contributing to the national GDP in the range of 61 percent and absorbing 97 percent of the total workforce. Even in every crisis period, MSMEs even become buffers, are resilient, and can recover well. Thus, the purpose of this community service is to provide motivation and knowledge to MSME actors in Kebumen to increase their business level in the marketing 5.0 era. This activity involved 25 entrepreneurs held at the Integrated Business Service Center. Marketing strategy is very important in a business. In this digital era, entrepreneurs must adapt to the changes that occur. Therefore, participants are expected to be able to increase their business level in the marketing 5.0 era

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Journal Info
JCSE: Journal of Community Service and Empowerment
Website

Abbrev

jcse

Publisher

Universitas Putra Bangsa Kebumen

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

Description

Journal of Community Service and Empowerment (JCSE) is a scientific multidisciplinary journal published by LP3M Universitas Putra Bangsa. It is in the regional and national level that covers a lot of common problems or issues related to community services. The aim of this journal publication is to ...