KIC
Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business

Analysis of Product Quality, Price and Service Quality on Customer Repurchase Intention at Marboba Outlet

Deby Sagara (a:1:{s:5:"en_US"
s:9:"Pemasaran"
})
Basthoumi Muslih (Universitas Nusantara PGRI Kediri)
Dodi Kusuma Hadi Soedjoko (Universitas Nusantara PGRI Kediri)

Article Info

Publish Date
06 Apr 2023

Abstract

Research aim : The purpose of this study is to examine and analyze the effect of product quality, price, and service quality partially and simultaneously on customer repurchase intention at Marboba Outlet. Design/Methode/Approach : This study uses a quantitative approach and the technique used is causal associative. The population for this study were all customers who had purchased marboba products and the sample used in the study were 40 respondents who had repurchased and were analyzed using multiple linear regression methods. Research Finding : The results of this study are product quality, price, and service quality partially and simultaneously influence customer repurchase intention at Marboba Outlet. Theoretical contribution/Originality : - Practitionel/Policy implication : - Research limitation : The limitation of this research is the lack of time in sampling because it has entered the rainy season.

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Journal Info
KIC
Website

Abbrev

kilisuci

Publisher

Universitas Nusantara PGRI Kediri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims ...