KIC
Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business

Analysis of The Influence of Product Quality, Price, and Location on Consumer's Decision To Buy Peanuts at UD. Berkah Alam

Alfian Nurhuda (Universitas Nusantara PGRI Kediri)
Basthoumi Muslih (Unknown)
Edy Djoko Soeprayitno (Unknown)

Article Info

Publish Date
06 Apr 2023

Abstract

Research Objectives: The purpose of this study was to analyze whether there is a significant influence between the variables of product quality, price, and location simultaneously or partially on purchasing decisions at UD. Berkah Alam. Research Method: The approach used in this study is a quantitative approach and the type of causal research, the sampling technique uses multivariate analysis, the sample size used is 40 consumers, and the data analysis technique uses descriptive statistics, classical assumption test, multiple linear regression, coefficient of determination, and test hypothesis with SPSSv25 tools. Research Finding: The results showed that product quality, price, and location had a significant effect both partially and simultaneously on purchasing decisions at UD. Berkah Alam.

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Journal Info
KIC
Website

Abbrev

kilisuci

Publisher

Universitas Nusantara PGRI Kediri

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims ...