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Edy Djoko Soeprayitno
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Peran Universitas Nusantara PGRI Kediri Dalam Meningkatkan Kewirausahaan Masyarakat Mojoroto Terhadap Tingkat Perekonomian Kota Kediri Edy Djoko Soeprayitno
Efektor Vol 3 No 2 (2016): Efektor Vol 3 No 2 Tahun 2016
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (696.901 KB) | DOI: 10.29407/e.v3i2.486

Abstract

Penelitian ini bertujuan untuk mengetahui keberadaan Universitas Nusantara PGRI Kediri memiliki pengaruh terhadap peningkatan wirausaha masyarakat kelurahan mojoroto, yang pada akhirnya berpengaruh terhadap ekonomi Kota Kediri. Penelitian dilaksanakan pada bulan Maret – September 2015, melalui survey, data primer dan sekunder diperoleh dari wawancara dan analisis dokumen. Hasil penelitian menyatakan bahwa keberadaan Universitas Nusantara PGRI Kediri sangat mempengaruhi perkembangan wirausaha masyarakat kelurahan mojoroto, dampak yang ditimbulkan karena adanya katifitas ekonomi tersebut mempengaruhi perekonomian yang ada di kota kediri, terutama usaha mikro,kecil, menengah di kota kediri dapat eksis.
Analysis of The Influence of Product Quality, Price, and Location on Consumer's Decision To Buy Peanuts at UD. Berkah Alam Alfian Nurhuda; Basthoumi Muslih; Edy Djoko Soeprayitno
Proceeding Kilisuci International Conference on Economic & Business Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research Objectives: The purpose of this study was to analyze whether there is a significant influence between the variables of product quality, price, and location simultaneously or partially on purchasing decisions at UD. Berkah Alam. Research Method: The approach used in this study is a quantitative approach and the type of causal research, the sampling technique uses multivariate analysis, the sample size used is 40 consumers, and the data analysis technique uses descriptive statistics, classical assumption test, multiple linear regression, coefficient of determination, and test hypothesis with SPSSv25 tools. Research Finding: The results showed that product quality, price, and location had a significant effect both partially and simultaneously on purchasing decisions at UD. Berkah Alam.
Co-Authors Alfian Nurhuda Basthoumi Muslih