International Journal of Economics, Business and Innovation Research
Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE

Analysis Of Consumer Interest Towards Use Of J&T Express Services In Kotaagung Tanggamus

Jodi Rakhmat Ramadhan (Bandar Lampung Univeristy)
Hepiana Patmarina (Bandar Lampung University)

Article Info

Publish Date
26 Apr 2024

Abstract

The purpose of this study was to determine changes in consumer interest in J&T Express Kotaagung service companies and to determine the response of J&T Express companies to changes in consumer interest. The sample of this study consisted of 100 respondents obtained from the lemeshow formula. Data analysis techniques in this study used multiple linear tests, t tests, F tests, and coefficient of determination tests Based on the problems and processing of the research results, it is concluded that services have a positive and significant influence on the intention to buy J&T Kotaagung. This means that services affect consumer interest in using J&T Kotaagung shipping services. It is hoped that J&T Kotaagung will further improve the quality of services according to consumer expectations.

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Journal Info
International Journal of Economics, Business and Innovation Research
Website

Abbrev

IJEBIR

Publisher

CV. Cita Utilitas Utama

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality ...