Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization
Vol. 2 No. 01 (2024)

Navigating the Tech Frontier: Embracing Innovation in Modern Organizations

Nur Faliza (Universitas Malikussaleh)
Febrian Soraya Tanjung (Politkenik Unggulan Cipta Mandiri)
Suwarno (Universitas Bina Insan)

Article Info

Publish Date
06 Sep 2024

Abstract

This study investigates the impact of advanced technology adoption on competitive advantage at PT HM Sampoerna Tbk, focusing on the roles of change management and strategic alignment. Utilizing a quantitative research design with random sampling of 75 employees and analyzing data through Smart PLS, the research reveals that advanced technology adoption significantly enhances competitive advantage with a path coefficient of 0.60. Change management is identified as a critical mediator, with a significant indirect effect of 0.23, highlighting its importance in maximizing the benefits of technological advancements. Strategic alignment also influences competitive advantage, though its indirect effect through change management is marginally significant at 0.16. The findings underscore the necessity for organizations to effectively align technology adoption with strategic objectives and manage change processes to fully capitalize on technological innovations for sustained competitive success.

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Journal Info
Ambidextrous : Journal of Innovation, Efficiency and Technology in Organization
Website

Abbrev

ambidextrous

Publisher

PT. Takaza Innovatix Labs

Subject

Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering

Description

Focus: The primary focus of Ambidextrous is to explore and advance the intersection of innovation, efficiency, and technology within organizational contexts. The journal aims to contribute to the understanding and enhancement of organizational capabilities by examining how innovation strategies, ...