Jurnal Publikasi Ilmu Manajemen
Vol. 3 No. 1 (2024): Maret : Jurnal Publikasi Ilmu Manajemen

Tinjauan Terhadap Strategi Pemasaran Inovatif Dalam Pengembangan Usaha Kewirausahaan

Fachri Habib (Universitas Islam Negeri Sumatera Utara)
Dita Oktaviani (Universitas Islam Negeri Sumatera Utara)
Nurul Adinda Lubis (Universitas Islam Negeri Sumatera Utara)

Article Info

Publish Date
28 Dec 2023

Abstract

Marketing strategy and product innovation have a positive and significant influence on the marketing performance of micro, small and medium enterprises (MSMEs) in various cities in Indonesia. When implementing innovative marketing strategies, entrepreneurs must pay attention to good management and organizational skills to achieve business goals. Apart from that, budget control is also an important factor in developing entrepreneurial ventures.When developing an entrepreneurial venture, entrepreneurs must consider innovative marketing strategies and proper budget management to achieve their business goals.  

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Journal Info
Jurnal Publikasi Ilmu Manajemen
Website

Abbrev

jupiman

Publisher

Politeknik Pratama Purwokerto

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

bidang manajemen dan bisnis dalam perspektif ekonomi konvensional maupun ekonomi syariah dan Manajemen SDM Keuangan Akutansi Ekonomi ...