<![CDATA[The aim of the study was to determine the level of feasibility and visitors' perceptions of Natural Tourism Objects and Attractions (ODTWA) Lon Malang Beach, Sampang Regency. The research method uses descriptive quantitative because it describes a condition of feasibility level and visitors' perceptions objectively based on numbers. The data collection method was carried out through interviews with 3 informants to obtain information regarding the feasibility of ODTWA and questionnaires to obtain data on visitor perceptions. The sample for the purpose of analyzing visitor perceptions is 100 respondents. The results of the study indicate that Lon Malang Beach is feasible to be developed as a tourist destination. On average, ODTWA received a "Good" rating. This means that visitors perceive Lon Malang Beach as a beautiful, clean, comfortable and safe beach. The research implication for the government and managers is to further increase the level of eligibility and visitor perceptions to become "Very Eligible" and "Very Good" for example by building homestays at tourist sites, providing Sampang culinary specialties, Sampang batik centers, and more systematic waste management involving managers. , the SMEs community and tourism visitors to Lon Malang Beach.]]>
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