International Journal of Economics, Management, Business, and Social Science
Vol. 4 No. 1 (2024): January 2024

The Effect of The Pandemic on Public Relations DIY Tourism: SWOT Review

Awaloedin, Dipa Teruna (Unknown)
Pradini, Gagih (Unknown)
Ramdani, Apri (Unknown)
Andini, Davi Ayu (Unknown)

Article Info

Publish Date
31 Jan 2024

Abstract

This study evaluates the crisis in the DIY tourism industry due to the COVID-19 pandemic, with a focus on the crisis management and communication strategies adopted by the DIY Tourism Office. Through SWOT analysis, the research identifies strengths, weaknesses, opportunities, and threats influencing the adjustment and recovery of DIY tourism. The findings underscore the need for enhancing human resources competence, integrated marketing, and cross-sector collaboration. The study aims to provide insights for the DIY Tourism Office and other stakeholders in crisis management and strengthening the DIY tourism industry.

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Journal Info
International Journal of Economics, Management, Business, and Social Science
Website

Abbrev

ijembis

Publisher

CV ODIS

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or ...