International Journal of Economics, Management, Business, and Social Science
Vol. 4 No. 1 (2024): January 2024

Impact of Latest Technology in Mandalika MotoGP Tourism PR: SWOT Review

Awaloedin, Dipa Teruna (Unknown)
Pradini, Gagih (Unknown)
Bule, Yohana Gaius (Unknown)
Andini, Davi Ayu (Unknown)

Article Info

Publish Date
31 Jan 2024

Abstract

This study explores the integration of digital technology in tourism promotion, focusing on the transformative impact of social media, AI, and big data. Using qualitative methods and SWOT analysis, the paper discusses the challenges and opportunities in Indonesian tourism, emphasising the recent success of Mandalika MotoGP's digital PR activities. The results highlight the role of AI and big data in revolutionising market research, sentiment analysis, and crisis management. Despite challenges like data security and digital literacy, strategies to optimise digital technology in tourism PR are outlined, including improving ICT infrastructure and creating engaging digital content.

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Journal Info
International Journal of Economics, Management, Business, and Social Science
Website

Abbrev

ijembis

Publisher

CV ODIS

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or ...