Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Vol. 3 No. 1 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah

ANALISIS STRATEGI KOMUNIKASI PEMASARAN MELALUI FACEBOOK STUDI KASUS PRODUK PERAWATAN KULIT SKINTIFIC

Yusnaidi, Yusnaidi (Unknown)
Qadir, Abu Hassan Makmun Abdul (Unknown)
Devlishanti, Tio (Unknown)
Yuliana, Desi (Unknown)
Hasni, Jusnaini (Unknown)
Putri, Cut Mega (Unknown)
Mardaleta, Mardaleta (Unknown)

Article Info

Publish Date
25 Apr 2024

Abstract

This study aims to analyze marketing communication strategies used through the Facebook platform, focusing on case studies of Skintific skin care products. The research method used is qualitative analysis, which includes collecting data from the content of Skintific marketing communications on Facebook, as well as reviewing user responses and interactions to the content. The results of the analysis show various communication strategies used, including the use of visual content, keyword selection, and direct interaction with users. These findings provide deep insights into how marketing communication strategies can be optimized through social media platforms such as Facebook, particularly in the context of the skincare industry

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Journal Info
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Website

Abbrev

home

Publisher

Sekolah Tinggi Agama Islam Darul Qalam Tangerang

Subject

Religion Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Adalah Jurnal Ilmiah Ekonomi, Manajemen dan Syariah, terbit secara daring pada bulan April, Agustus dan Desember. untuk menyebarluaskan hasil-hasil penelitian dalam bidang Ekonomi dan sub bidang ekonomi ...