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All Journal JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Yusnaidi, Yusnaidi
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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DEFINING SHARĪʿAH-COMPLIANT TOURISM Abdul Qadir, Abu Hassan Makmun; Yusnaidi, Yusnaidi; Devilishanti, Tio; Yuliana, Desi; Hasni, Jusnaini
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 1 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jiemas.v3i1.40

Abstract

The increasingly lucrative Muslim market has caught much attention from Muslim and non-Muslim tourism service providers. They have begun offering services and products that suit the demands and needs of Muslims, while still maintaining their non-Muslim clienteles. Different qualifiers have been used to terms such kind of tourism, including halal, Islamic, Sharīʿah, and Muslim-friendly. There is currently a large disparity among stakeholders of such tourism in the understanding of the meaning and scope of these terms, which could lead to severe misunderstandings among them. This paper attempts to elucidate the similarities and differences of those terms and promote the appropriate usage for each term. It also discusses the implications of each term and how it may affect the perception of Muslim and non-Muslim travelers.
ANALISIS STRATEGI KOMUNIKASI PEMASARAN MELALUI FACEBOOK STUDI KASUS PRODUK PERAWATAN KULIT SKINTIFIC Yusnaidi, Yusnaidi; Qadir, Abu Hassan Makmun Abdul; Devlishanti, Tio; Yuliana, Desi; Hasni, Jusnaini; Putri, Cut Mega; Mardaleta, Mardaleta
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 3 No. 1 (2024): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jiemas.v3i1.41

Abstract

This study aims to analyze marketing communication strategies used through the Facebook platform, focusing on case studies of Skintific skin care products. The research method used is qualitative analysis, which includes collecting data from the content of Skintific marketing communications on Facebook, as well as reviewing user responses and interactions to the content. The results of the analysis show various communication strategies used, including the use of visual content, keyword selection, and direct interaction with users. These findings provide deep insights into how marketing communication strategies can be optimized through social media platforms such as Facebook, particularly in the context of the skincare industry
Implementasi Strategi Marketing Mix Guna Pengembangan Destinasi Wisata di kabupaten Aceh Jaya Yusnaidi, Yusnaidi; Zhafira, Nabila Hilmy; Damrus, Damrus; Muzakir, Muzakir; Fatmayanti, Fatmayanti
Jurnal Pengabdian Agro and Marine Industry Vol 4, No 1 (2024): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpami.v4i1.8699

Abstract

The creation of tourism-aware youth groups, or Pokdarwis, in various communities along the coast of Aceh Jaya Regency has demonstrated actual awareness of the huge potential of tourism. Pokdarwis Pasie Luah, located in Dayah Baroe Village, Krueng Sabee District, is one of these pokdarwis. Teuku Umar University collaborates with Pokdarwis Pasie Luah through community service activities to improve the quality of human resources in the tourism sector and to develop a marketing mix plan to entice tourists to visit tourist spots in Aceh Jaya. The execution of capacity building training and culinary instruction is the concrete aspect of this community service initiative.  Electric scooters, tents, and advertising materials have also been supplied to assist with promotional operations in order to boost visitor visits. Community service activities that contribute to the empowerment of the Pasie Luah Pokdarwis could serve as a model for initiatives to empower other pokdarwis in Aceh Jaya Regency. So that the results of this community program can be sustained and turned into a movement for all tourist stakeholders to work together to promote the Aceh Jaya tourism sector.
Pelatihan Teknik Copywriting untuk Promosi Wisata Melalui Media Sosial Husen, Tamitha Intassar; Hadi, Fajri; Hidayat, Muhammad Rahmat; yusnaidi, yusnaidi; Fatmayanti, Fatmayanti
Jurnal Pengabdian Agro and Marine Industry Vol 3, No 2 (2023): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpami.v3i2.8488

Abstract

In the dynamic realm of modern tourism promotion, the influence of social media cannot be ignored. As the digital landscape continues to evolve, the art of copywriting is emerging as an indispensable tool for capturing audiences and driving target market engagement. This article discusses the implementation of copywriting training in the context of promoting tourist destinations on social media platforms. By exploring the interplay between persuasive language, storytelling, and the immersive nature of social media, this article highlights how effective copywriting techniques can transform ordinary travel narratives into engaging and irresistible tales. Through comprehensive analysis of successful campaigns, it uncovers strategies for creating compelling content that resonates with diverse audiences, elicits emotional connection, and ultimately fosters a desire to explore the causes on display. The implementation of this copywriting training has added insight to harness the power of words to arouse the desire to visit and inspire tourists to start a pleasant tour.
BRAINSTORMING PERAN IMTAQ DAN IPTEK BAGI LULUSAN SEKOLAH MENENGAH ATAS DI ERA DISRUPS Nasir, M.; Yusnaidi, Yusnaidi; SI, Mirdha Fahlevi; Badli, Saiful; Ikhsan, Ikhsan
Jurnal Pengabdian Agro and Marine Industry Vol 3, No 2 (2023): Jurnal Pengabdian Agro And Marine Industry
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpami.v3i2.8363

Abstract

Kemajuan teknologi telah berdampak terhadap perubahan sosial. Menghadapi perubahan dunia yang sangat dinamis, generasi muda sangat penting untuk dibekali dengan bekal berupa iman dan taqwa serta ilmu pengetahuan yang memadai serta penguasaan teknologi yang mumpuni. Sederhananya, bekal tersebut dapat disebut sebagai IMTAQ dan IPTEK. Bekal tersebut sangat penting untuk menuntun generasi muda dapat menjalankan berbagai aktivitasnya saat ini dan di masa mendatang. Kegiatan pengabdian kepada masayrakat ini dilakukan untuk membekali para siswa selaku generasi muda untuk lebih siap menghadapi era disrupsi. Kegiatan ini dilakukan untuk memberi pembekalan kepada para siswa untuk membaca peluang dan tantangan yang potensial terjadi di era disrupsi. Harapannya, para siswa dapat memahami dengan baik berbagai tantangan yang akan mereka hadapi di era disrupsi serta dapat membekali diri dengan baik untuk meraih kesuksesan di masa mendatang.
Co-Authors Abdul Qadir, Abu Hassan Makmun Damrus, Damrus Devilishanti, Tio Devlishanti, Tio Fatmayanti, Fatmayanti Hadi, Fajri Hasni, Jusnaini Hidayat, Muhammad Rahmat Husen, Tamitha Intassar Ikhsan Ikhsan M. Nasir Mardaleta, Mardaleta Mirdha Fahlevi SI Muzakir Putri, Cut Mega Qadir, Abu Hassan Makmun Abdul Saiful Badli, Saiful Yuliana, Desi Zhafira, Nabila Hilmy