CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Vol. 4 No. 3 (2024): Agustus: Jurnal Manajemen dan Ekonomi Bisnis

Pemanfaatan Kecerdasan Buatan dalam Transformasi Intelejen Bisnis untuk Keunggulan Kompetitif

Rini Wijayaningsih (Unknown)
Najwa Andini (Unknown)
Refalina Indah Lestary (Unknown)
Andi Icha Halifah Rahma (Unknown)
Nasywa Tazqiya Ramadani (Unknown)
Jenio Prawirodinata (Unknown)
Zidan Fadliansyah (Unknown)
Yusuf Rahman Maulana (Unknown)

Article Info

Publish Date
26 Jun 2024

Abstract

This study aims to examine the impact of artificial intelligence (AI) on business transformation in the digital era. AI has been widely used in various fields such as manufacturing, economy, education, services, finance, and marketing. This article reviews both the positive and negative impacts of AI, as well as the challenges and barriers in its implementation. Using qualitative research methods and case studies, this study identifies the benefits and advantages of AI and provides recommendations for companies in integrating AI into their business processes.

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Journal Info
CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Website

Abbrev

cemerlang

Publisher

Pusat Riset dan Inovasi Nasional

Subject

Economics, Econometrics & Finance

Description

CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis, berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas ...