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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Neraca Manajemen, Akuntansi, dan Ekonomi Indonesian Journal of Economics and Strategic Management
Rini Wijayaningsih
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Influencer Review Dan Kualitas Produk Terhadap Minat Pembelian Produk Skincare Skintific : Studi Kasus Di Universitas Bhayangkara Jakarta Raya Novia Rahmawati; Widi Winarso; Kardinah Indrianna Meutia; Milda Handayani; Rini Wijayaningsih
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1636

Abstract

This research aims to research, test and assess the influence of the independent variables influencer reviews and product quality on the dependent variable interest in purchasing Skintific skincare products among female students at Bhayangkara University, Jakarta Raya. The sample for this research was 140 female students. This type of research uses a quantitative approach. Data was collected directly from respondents using research instruments in the form of questionnaires via Google Form and purposive sampling techniques. then the data results are processed using the SPSS 26 data processing application. The results of this research prove that influencer reviews and product quality have a positive and significant effect on.
Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Harga Terhadap Keputusan Pembelian Pada Kebab Wathanku Di Pondok Gede Bekasi Angel Maharani; Widi Winarso; Kardinah Indrianna Meutia; Milda Handayani; Rini Wijayaningsih
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3478

Abstract

This study aims to evaluate the impact of product quality, service quality, and price on kebab purchasing decisions at Wathanku restaurants. Kebabs have become one of the popular culinary and in wide demand by the public. Factors such as product quality, service quality, and price are believed to have a significant role in shaping consumer purchasing decisions. This research is a quantitative research using purposive sampling method. The source of this research data is primary data in the form of questionnaires or questionnaires that have been distributed to 112 respondents. Data processing using SPSS (Statistical Package for the Social Sciences) analysis technique. Research findings show that product quality, service quality, and price together have a positive and significant influence on kebab purchasing decisions in Wathanku. Superior product quality provides a positive experience to consumers, while satisfactory service quality increases customer confidence. Competitive pricing factors are also an important aspect in shaping consumer purchasing decisions.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Sambal Dadakan Bang Jali Di Kota Bekasi Prayuda Putra Ariansyah; Widi Winarso; Kardinah Indrianna Meutia; Milda Handayani; Rini Wijayaningsih
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 2 (2024): Mei : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i2.2649

Abstract

Sambal Dadakan Bang Jali is a type of UKM culinary business located in Bekasi City. This business was founded in 2020 during the COVID-19 pandemic and at that time only the company implemented a take away strategy. This study aims to determine the effect of product quality and service quality on purchasing decisions for Sambal Dadakan Bang Jali in Bekasi City. This study uses a type of Quantitative research. The population of this study were customers / visitors of Sambal Dadakan Bang Jali in Bekasi City. The sample collection method used is Non-Probability Sampling. Purposive sampling is a sampling approach method with the hair formula and a sample of 80 respondents. Data collection by means of observation, interviews, and questionnaires, data analysis using multiple linear regression methods. The results stated that product quality has a significant effect on purchasing decisions, while service quality has a significant effect on purchasing decisions and then simultaneously product quality and service quality affect purchasing decisions.
Pemanfaatan Kecerdasan Buatan dalam Transformasi Intelejen Bisnis untuk Keunggulan Kompetitif Rini Wijayaningsih; Najwa Andini; Refalina Indah Lestary; Andi Icha Halifah Rahma; Nasywa Tazqiya Ramadani; Jenio Prawirodinata; Zidan Fadliansyah; Yusuf Rahman Maulana
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 3 (2024): Agustus: Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i3.3016

Abstract

This study aims to examine the impact of artificial intelligence (AI) on business transformation in the digital era. AI has been widely used in various fields such as manufacturing, economy, education, services, finance, and marketing. This article reviews both the positive and negative impacts of AI, as well as the challenges and barriers in its implementation. Using qualitative research methods and case studies, this study identifies the benefits and advantages of AI and provides recommendations for companies in integrating AI into their business processes.
Pengaruh Lingkungan Kerja, Beban Kerja, Dan Motivasi Terhadap Kinerja Karyawan Di PT. Sun Hope Indonesia Cristiana Vicensia Aritonang; Milda Handayani; Rini Wijayaningsih
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.762

Abstract

The Influence of Work Environment, Workload, and Motivation on Employee Performance at PT. Sun Hope Indonesia. This research aims to find out how much influence the work environment, workload and motivation have on employee performance which has an impact on PT. Sun Hope Indonesia This type of research is quantitative. The population in this study were all employees of PT. Sun Hope Indonesia in Jakarta. The sampling technique used Probability Sampling, data collection through distributing questionnaires directly and via Google from to 60 respondents, with data processing using SPSS version 27. Data that met the requirements was obtained using validity and reliability tests and classic assumption tests. The data analysis techniques used are multiple linear regression, t statistical test (partial), F test (simultaneous) and determatic test (R2). Based on the results of this research, it is stated that the Work Environment, Workload and Motivation simultaneously have a significant effect on the performance of PT employees. Sun Hope Indonesia. As well as the Work Environment variable partially having a positive and significant influence on employee performance and the Workload variable having a positive and significant influence on Employee Performance, the Motivation Variable having a positive and significant influence on Employee Performance. Based on this, it can be concluded that it is proven that the work environment, work load and motivation have a positive influence on employee performance. Each and every level of Work Environment, Workload, and Motivation has a positive influence on employee performance.
Pengaruh Motivasi, Budaya Organisasi dan Disiplin terhadap Kinerja Karyawan pada PT. Ardisal Jasa Utama Endang Hutabarat; Milda Handayani; Rini Wijayaningsih; Tyna Yunita; Hasanuddin Hasanuddin
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.766

Abstract

The aim of this research is to determine the influence of Motivation, Organizational Culture and Discipline on Employee Performance at PT Ardisal Jasa Utama. The type of research used in this research is Quantitative Research. The sampling technique in this research was a saturated sample, namely 57 respondents. The data processing tool used in this research is SPSS software version 26. Based on the results of the research, it shows that motivation variables have a significant effect on the performance of PT. Ardisal Jasa Utama employees, organizational culture variables have a significant effect on the performance of PT.Ardisal Jasa Utama employees, discipline variables have an effect significant impact on the performance of PT Ardisal Jasa Utama employees. The research results also show that the variables of motivation, organizational culture and discipline simultaneously have a positive and significant effect on the performance of PT Ardisal Jasa Utama employees.
Pengaruh Kepemimpinan, Motivasi Kerja Dan Beban Kerja Terhadap Kinerja Karyawan Pada PT. Kurnia Berdikari Sejahtera Della Widya Ayu; Milda Handayani; Rini Wijayaningsih
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2212

Abstract

The Influence of Leadership, Work Motivation and Workload on Employee Performance at PT. Kurnia Berdikari Sejahtera. This research aims to find out how much influence Leadership, Work Motivation and Workload have on Employee Performance which has an impact on PT. Kurnia Berdikari Sejahtera. This type of research is quantitative. The population in this study were all employees of PT. Kurnia Berdikari Sejahtera, located in Bekasi City. The sampling technique uses Probability Sampling (Simple Random Sampling). Data were collected through distributing questionnaires directly and via google form to 110 respondents, with data processing using SPSS version 27. Data that met the requirements was obtained using validity and reliability tests and classical assumption tests. The data analysis techniques used are multiple linear regression analysis, t statistical test (partial), F test (simultaneous) and coefficient of determination test (R²). Based on the results of this research, it is stated that leadership, work motivation and workload simultaneously have a significant effect on the performance of PT employees. Kurnia Berdikari Sejahtera. And the Leadership variable partially has a positive and significant influence on employee performance variables, the Work Motivation variable partially has a positive and significant influence on employee performance and the Workload variable has a positive and significant influence on employee performance. Based on this, it can be concluded that it is proven that leadership, work motivation and workload have a positive influence on employee performance. Each level of leadership, work motivation and workload has a very important role in employee performance results.
STRATEGI BUSINESS PLAN PADA FASHION BRAND HAQQI309 Rini Wijayaningsih; Aurlia Hayatunisa; Alen Dwi Setyo; Amir Nur Hasan; Clara Nabila; Rizqina Aura; Widya Rahma; Yudho Hari Rahmat
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 9 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i9.3582

Abstract

Business plan adalah menjadi hal terpenting dalam menjalani usaha tentang strategi yang harus dilakukandalam mencapai kejayaan baik bisnis kecil, menengah dan besar. Bicara soal bisnis, bisnis tidak hanya sekedar melihat dari seberapa besar keuntungan yang kita punya, melainkan risiko juga perlu diperhatikan karena modal dari keberanian membuka bisnis adalah berani mengambil risiko. Oleh karena itu, penelitian inibertujuan untuk mengetahui bagaimana strategi penerapan business plan, pendekatan RBV, dan analisis SWOT pada fashion brand Haqqi309. Hasil penelitian menunjukkan bahwa penerapan strategi business plan yang dilakukan pada usaha fashion brand Haqqi309, telah dirancang sejak awal pendirian bisnis hingga saat ini dandiimplementasikan melalui aspek keuangan, aspek produksi dan aspek pemasaran. Adanya penerapan business plan pada bisnis ini sangat efektif dalam meningkatkan penjualan dan pengembangan bisnis. Dengan demikian, semakin tinggi tingkat penerapan business plan maka akan semakin tinggi pula tingkat potensi labayang akan diperoleh.
IMPLEMENTASI BUSINESS PLAN SEBAGAI STRATEGI PENGEMBANGAN UMKM Rini Wijayaningsih; Ahmad Rizal; Angel Septiani Parhusip; Devina Elga Ranjani; Fajar Al Bayhaqi; Gita Rezda Andiwa; Mohammad Dava Ramdhani Umam; Revilia Nur Vardania Putri
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i10.3719

Abstract

Penelitian ini membahas pentingnya perencanaan dan strategi bisnis yang efektif bagi Usaha Mikro, Kecil, dan Menengah (UMKM) dalam menghadapi persaingan yang ketat. Pelatihan mengenai value propositions, pembuatan rencana bisnis, dan strategi bisnis diidentifikasi sebagai kunci keberhasilan UMKM dalam bersaing. Implementasi business plan dianggap sebagai langkah krusial dalam pengembangan UMKM untuk meningkatkan penjualan dan menjaga keberlangsungan bisnis. Faktor-faktor seperti strategi produk, kemampuan manajerial, dan diferensiasi usaha juga diakui sebagai elemen penting dalam pengembangan business plan UMKM. Penelitian menekankan perlunya mengatasi tantangan dan hambatan yang dihadapi UMKM dalam implementasi business plan guna memastikan pertumbuhan bisnis yang optimal.
STRATEGI PENERAPAN BUSINESS PLAN DALAM MENINGKATKAN PENJUALAN Rini Wijayaningsih; Lathiffah Alya Fikri; Nadya Debora Siregar; Nugra Aditiantara; Ririn Dwi Astuti; Syifa Wandayu Salsabilla; Tubagus Abel Ibrahim Zhafran; Valentino Juliano Jawa Napa
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i10.3738

Abstract

Dalam era globalisasi dan persaingan bisnis yang ketat, penerapan strategi business plan menjadi sangat penting bagi perusahaan untuk meningkatkan penjualan dan mempertahankan eksistensinya di pasar. Business plan yang efektif mencakup analisis pasar, perencanaan pemasaran, manajemen keuangan, dan operasional yang terintegrasi. Penelitian ini menggunakan metode kualitatif untuk mengidentifikasi strategi efektif, menilai dampak business plan terhadap perilaku konsumen, dan menganalisis faktor internal dan eksternal yang mempengaruhi keberhasilan strategi tersebut. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial, inovasi berkala, pemilihan lokasi yang tepat, perluasan jaringan, dan pengutamaan pelayanan konsumen merupakan strategi yang efektif dalam meningkatkan penjualan. Penerapan business plan yang baik dapat meningkatkan kepuasan dan loyalitas pelanggan, kesadaran merek, perubahan preferensi pembelian, serta adaptasi terhadap tren pasar. Faktor kualitas produk, manajemen yang efektif, dan budaya organisasi yang mendukung inovasi, serta persaingan pasar, tren konsumen, dan regulasi pemerintah adalah faktor-faktor yang mempengaruhi keberhasilan penerapan strategi business plan.
Co-Authors ahmad rizal Aisyha Destirani Alen Dwi Setyo Amir Nur Hasan Ananda Ummu Thoyibah Andi Icha Halifah Rahma Angel Maharani Angel Septiani Parhusip Annisa Azahra Aulia Annisa Hediana Aurlia Hayatunisa Awalia Romadon Clara Nabila Cristiana Vicensia Aritonang Della Widya Ayu Devina Elga Ranjani Dika Febriansyah DODY KURNIAWAN Elena Syafa Chamilla Endang Hutabarat Fajar Al Bayhaqi Gita Rezda Andiwa Handayani, Milda Hasanuddin Hasanuddin Ika Wijayanti Indira Salsabila Jenio Prawirodinata Kardinah Indrianna Meutia Kefas Kristian Telaumbanua Lathiffah Alya Fikri Lufiana Anggrainie Marcellita Capritalim Meri Heni Goretti Sitohang Mohammad Dava Ramdhani Umam Muhammad Wallid Alba Muhammad Zidan Berampu Murti Wijayanti Nadya Debora Siregar Najwa Andini Nasywa Tazqiya Ramadani Nazwa Dea Devilia NOVIA RAHMAWATI Nugra Aditiantara Prayuda Putra Ariansyah Rakha Randyka Rani Anggitasari Raymond Peres Johannes Loi Refalina Indah Lestary Revilia Nur Vardania Putri Rini Tresnawati Ririn Dwi Astuti Rizqina Aura Saibatul Aslamiyah Syifa Wandayu Salsabilla Tegar Bima Rohaedi Tubagus Abel Ibrahim Zhafran Valentino Juliano Jawa Napa Widi Winarso Widya Rahma Wisnu Wibisono Yefta Berliana Yudho Hari Rahmat Yunita, Tyna Yusuf Rahman Maulana Zidan Fadliansyah